How to Respond to Reviews on Apple Maps and Bing Places (Not Just Google)

28 September 2026·5 min read

Quick answer: Apple Maps and Bing Places both let customers leave reviews, and both are visible to anyone using an iPhone's Maps app or Microsoft's search and Edge browser — yet almost no small business claims these listings or checks them for reviews. That leaves easy one-star reviews sitting unanswered where a competitor's customers can see them. Claim both (it takes under 15 minutes combined), then use the response scripts below whenever a new review lands. 🤍

If your entire review strategy begins and ends with Google, you're only guarding one of your front doors. Apple Maps quietly powers navigation and search for every iPhone user (roughly half the phones in most Australian cities), and Bing sits behind Microsoft's search, Edge browser and Windows widgets by default. Reviews land on both — and if nobody from your business ever checks, a single unanswered bad review can sit there for years looking exactly like neglect. 💖

What most businesses get wrong here

Assuming "we're not on there" — Apple and Bing often auto-populate a basic listing for your business from public data whether you've claimed it or not, reviews included.
Thinking Google is the only platform that matters — Google has the biggest audience, but Apple Maps and Bing are exactly where a competitor's unhappy former customer will leave a review nobody from your side is watching.
Leaving both platforms unclaimed — an unclaimed listing means you can't respond, can't fix incorrect hours or phone numbers, and can't see reviews arrive in real time.
Copy-pasting the same reply everywhere — each platform has its own tone and audience; a script that works on Google can read oddly lifted-and-pasted elsewhere.
Checking once and never again — claiming a listing isn't a one-off task; reviews can appear on these platforms with no notification to alert you.

Claim, monitor, respond: the 15-minute setup

Do this once, then put a recurring 10-minute monthly check in your calendar:

Step 1 — Claim Apple Business Connect: Go to businessconnect.apple.com, sign in with an Apple ID, search your business, and verify it (usually by phone call or postcard, similar to Google).

Step 2 — Claim Bing Places for Business: Go to bingplaces.com, sign in with a Microsoft account, and either import your existing Google Business Profile (fastest option) or add your business manually.

Step 3 — Turn on notifications: Both platforms are quiet by default — check each dashboard's settings for email alerts, and if none exist, calendar-block a monthly 10-minute check of both.

Step 4 — Respond within a week using the scripts below.

Two response scripts worth stealing

Responding to a positive review: "Thanks so much for taking the time to leave this, [name] — it means a lot to the team. We're really glad [specific thing they mentioned] landed well, and we'd love to see you again." Keep it under four sentences and always reference something specific from their review — it shows you actually read it, not just copy-pasted a thank-you.

Responding to a negative review: "Thanks for the feedback, [name]. This isn't the experience we aim for, and we'd like to understand what happened — please reach out to us at [contact] so we can make it right." No excuses, no arguing the facts publicly, no admission of fault beyond acknowledging the experience — just a calm, human offer to sort it out privately.

Why these two platforms get ignored (and why that's risky)

Apple and Bing don't send push notifications to your phone the way some review platforms do, and neither shows up in most "review management" software unless you've specifically connected it — so businesses that are diligent about Google reviews can still be completely blind to a string of bad reviews sitting on Apple Maps. The risk compounds because both platforms are default-installed and default-on: someone doesn't have to seek out Apple Maps or Bing, it's just what opens when they tap the Maps icon on their iPhone or search from a work laptop. An unanswered one-star review there looks exactly as neglectful as one on Google — the difference is you're far less likely to know it's happening.

💡 Quick win: When you claim Bing Places, look for the "import from Google" option first — it pulls your existing Google Business Profile details across in one step instead of manual re-entry, saving most of the setup time.

Mistakes to avoid when managing these listings

Letting hours or contact details go stale — once claimed, these listings need the same maintenance as Google whenever your hours, address or phone number change.
Responding weeks or months late — a late reply to a bad review still helps future readers, but it no longer helps the original reviewer, and the gap itself looks like indifference.
Getting defensive in public replies — arguing details of the complaint publicly almost always makes a business look worse to the next reader, regardless of who was "right."
Forgetting to reply to the good ones too — replying only to complaints (and never to praise) makes your profile look like a complaints log rather than a business people are happy with.

Frequently asked questions

Do Apple Maps and Bing reviews actually affect my search rankings?

It depends on the platform and search engine — Bing reviews can factor into Bing's own local search results, and Apple Maps reviews influence what iPhone users see when navigating or searching nearby, but neither directly affects your Google ranking. The nuance is that "doesn't affect Google" doesn't mean "doesn't matter" — plenty of real customers only ever see these platforms, never Google at all.

How do I even know if reviews already exist on these platforms?

Search your business name in Apple Maps on an iPhone, and separately in Bing or via bing.com/maps, even before you've claimed anything — both platforms can display reviews on an unclaimed listing, which is exactly why claiming it matters.

Is it worth the time if most of my customers use Google?

If your review volume is genuinely tiny on these platforms, the ongoing monthly check takes ten minutes — the real cost isn't the time, it's the risk of an unanswered bad review sitting unclaimed and unmonitored for months.

Can I ask happy customers to leave reviews on Apple Maps or Bing specifically?

Yes, the same way you'd ask for a Google review — a direct link or QR code works on both, though expect a much lower response rate than Google simply because fewer people think to look there first. 🌴

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Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

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