How to Build a One-Page Media Kit for Press, Podcasts and Partnerships

03 October 2026·3 min read

Quick answer: When a journalist, podcast host or potential partner asks for 'a bit of info about your business', most businesses scramble to assemble something on the spot, a logo here, a bio there, a random photo, which looks unprepared and often misses the opportunity entirely because the ask arrives with a tight deadline. A single, ready-to-send one-page media kit, logo, short bio, key facts, high-res photo, contact details, means you can respond to a genuine opportunity within minutes, not days. 🤍

Here's a small piece of preparation that quietly determines whether a genuine opportunity turns into coverage or into an awkward, delayed email exchange: having a ready-to-send media kit before anyone ever actually asks for one. 💖 Press and partnership opportunities often come with short notice and tight deadlines. Scrambling to assemble logos and bios after the ask arrives means some genuinely good opportunities simply pass you by.

What most businesses get wrong

No prepared materials exist at all, forcing a scramble every time an opportunity arrives. Inconsistent, mismatched information gets sent depending on who happens to be free to pull it together on a given day, and low-resolution images or outdated information get used, reflecting poorly on an otherwise good opportunity.

The one-page media kit structure

Logo, high-resolution, both light and dark background versions
A short bio: 2–3 sentences about the business, written in third person for easy quoting
Key facts: founding year, location, a few genuinely interesting or relevant numbers
One or two high-resolution photos: founder or team, and product or service in action
Contact details for media and partnership enquiries specifically, not a generic enquiry email

A booking-based business with lots of no-shows: had a ready media kit on hand when a local news segment reached out on short notice, allowing a same-day response that a scramble for materials would have missed entirely.

A B2B firm with a long sales cycle: used its media kit's key facts section specifically when approached for a potential co-marketing partnership, giving the partner's team enough context to make a quick internal decision without a lengthy back-and-forth.

A local service business with a seasonal dip: kept its media kit updated with a current, in-season photo, avoiding the awkwardness of sending a journalist an outdated image that didn't match the current look of the business.

How to build it

Build the kit as a simple PDF or a dedicated 'media' page on the website, whichever is easier to keep updated and to share quickly. Review and refresh it every six months or after any significant change. Keep high-resolution image files organised and easy to find, not buried in an old folder nobody remembers the location of.

💡 Write the bio in third person, ready to be quoted directly. A bio written as 'We are a...' requires editing before a journalist can use it; one written as '[Business name] is a...' can often be used verbatim, saving them time and making you an easier business to feature.

Mistakes to avoid

Having no prepared materials at all
Sending inconsistent information depending on who's available to assemble it
Using low-resolution or outdated images
Writing the bio in a way that requires editing before it can be quoted
Letting the kit go stale after a rebrand or significant change

Frequently asked questions

Do we need this if we're not actively pitching press?

Yes. Opportunities often arrive unprompted, and being ready to respond quickly matters more than actively seeking coverage out.

How often should it be updated?

Every six months as a minimum, and immediately after any significant change like a rebrand or relocation.

What's the honest nuance?

A great media kit makes you easy to say yes to quickly, it doesn't manufacture interest that wasn't there. It's a readiness tool, not a pitching strategy on its own.

Keep reading 🤍

Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦