How to Build a Media Kit That Lands Gold Coast Brand Deals (Free Template)

26 August 2026·5 min read

Quick answer: A media kit that lands deals does one job: makes it stupidly easy for a brand to say yes. That means seven parts, in order — cover, bio, audience stats (engagement over follower count), past collaborations, content examples, packages and rates, and contact — presented cleanly enough that a brand manager can skim it in ninety seconds. Below is the exact page-by-page template, three example creator kits, and the honest truth about what brands actually check before they pay. ✨

Half the pitch emails Gold Coast creators send are a follower count and a vibe — and brands can tell instantly, because they get ten of those a day and one properly built media kit. Here's how to build the one that actually gets opened, remembered, and paid. 💖

What most Gold Coast creators get wrong

Leading with follower count instead of engagement rate or actual results — brands stopped caring about the big number years ago.
No clear packages or rates, which forces an awkward back-and-forth before a brand even knows if you're in budget.
A generic bio that doesn't say the niche, the audience, or what makes this account different from the next one.
No proof — no past collaborations, no examples, nothing showing the content actually performs.
A PDF that's a wall of text with no visual identity, when the whole point is showing you can make things look good.
Stats that are months (or years) out of date, sent out on autopilot to every enquiry.

The 7-page media kit template

Steal this structure exactly — it's the order brands actually read in:

Page 1 — Cover: your name/handle, your niche in one line, a tagline, and contact details.
Page 2 — About: a short, personality-forward bio — who you are, what you talk about, why people stick around.
Page 3 — Audience: follower count per platform, but lead with engagement rate, plus a basic breakdown of audience age, gender and location.
Page 4 — Past collaborations: logos or names of brands you've worked with, one or two lines on results for each.
Page 5 — Content examples: three or four of your best pieces, linked or screenshotted.
Page 6 — Packages & rates: a single reel, a story bundle, UGC-only content, an ambassador package — each with a price or price range.
Page 7 — Contact: email, typical response time, and one clear next step ("reply to this email" or "book a 15-minute call").

Three worked examples

Same seven pages, tailored to niche and audience. 📈

Beauty content creator: audience page leads with a 6.2% engagement rate ahead of a 14K follower count, with an 85% female, 18-34, Gold Coast/Brisbane-skewed audience. Packages range from a single Reel feature through to a monthly skincare partnership, each with a price attached rather than "DM for rates."

Fitness/wellness creator: past collaborations page shows three local gyms and a supplement brand, each with a one-line result ("drove 40+ trial sign-ups via a swipe-up link"). Content examples page links directly to the three best-performing Reels rather than describing them.

Local food/lifestyle creator: bio page leans into a specific niche — "Gold Coast cafes and weekend spots" rather than "lifestyle content" broadly — because specific niches are exactly what local hospitality and tourism brands are searching for.

How to present your stats honestly

Engagement rate is roughly (likes + comments + saves) divided by followers, shown as a percentage — and it matters more than the raw follower number because it tells a brand whether your audience actually does anything when you post. Pull this straight from your platform's own insights rather than a rounded-up guess, and screenshot it where you can; a real number with a small screenshot reads as far more credible than a bold claim with nothing behind it.

💡 Heads up: brands can usually tell if your stats are inflated — a high follower count paired with a low engagement rate, generic comments, or an audience demographic that doesn't match your content niche are all easy things for a brand manager to spot in under a minute. Honest numbers you can back up will win you more repeat deals than impressive ones that don't hold up.

Mistakes to avoid

Sending outdated stats months after a platform update changed your numbers.
Refusing to include any pricing — it looks unprofessional and invites lowball offers.
An overdesigned kit that's slow to load or unreadable on a phone, which is how most brand managers will actually open it.
Copying a template word-for-word without adjusting it to your actual niche and voice.
Leading every page with follower count instead of the results and engagement that actually sell the deal.

Frequently asked questions

Do I need a big following to get brand deals?

No — and this is the honest nuance most creators don't hear. There's no fixed follower threshold; a smaller creator with a genuinely engaged, well-defined niche audience often lands (and keeps) more local brand deals than a much bigger, more generic account.

How often should I update my media kit?

Refresh the stats every one to three months, and do a fuller update whenever you land a new notable collaboration or your niche shifts. A kit built on last quarter's numbers undersells you if you've grown, and oversells you if you haven't.

Should I list actual rates, or just say "contact for pricing"?

Including at least a starting range is usually the stronger move — it filters out brands outside your budget before you've spent an hour on emails. The trade-off is that a published number can occasionally anchor a negotiation lower than you'd like, so treat it as a floor, not a fixed price, and stay open to adjusting for scope.

PDF or a linked web page?

Either works — a PDF is easy to attach to an email and keeps your layout exactly as designed; a linked page is easier to update on the fly and tends to load faster on mobile. Many creators keep both and send whichever suits the brand's process.

Keep reading 🤍

Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦