Local SEO for Multiple Locations

30 June 2026·1 min read

Quick answer: For multiple locations, create a separate, genuinely useful landing page for each one (with its own details, content and local keywords), set up a Google Business Profile for each location, keep NAP consistent everywhere, and build local citations and links for each area. The key is making each location page unique and locally relevant — not copy-pasted with the suburb swapped. 📈

Ranking in several areas means treating each location as its own local-SEO project. Here’s how. 💖

How to do it

A page per location — unique and useful
A profile per location — Google Business Profile
Local keywords — for each area
Consistent NAP — across all listings
Local links & citations — per location

💡 Unique pages, not copies. The biggest mistake is creating near-identical location pages with just the suburb changed — that reads as thin, duplicate content. Make each one genuinely useful and locally specific to rank in every area.

Frequently asked questions

How do I do local SEO for multiple locations?

Create a unique, useful landing page for each location with its own details and local keywords, set up a Google Business Profile per location, keep NAP consistent, and build local citations and links for each area.

Should I have a separate page for each location?

Yes — a dedicated, genuinely useful page per location helps you rank locally for each one. Just make each page unique and locally relevant rather than copy-pasting with the suburb swapped.

Do I need a Google Business Profile for each location?

Yes — each genuine physical location should have its own Google Business Profile with accurate, consistent details. This is essential for showing up in local results and Maps for each area.

Keep reading 🤍

Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦