What to Put in Your Instagram Highlights
Highlights are some of the most-clicked but least-strategic space on your profile. Here’s how to use them well. 💖
Highlights worth having
- Offers/services — what you sell
- FAQs — answer common questions
- Reviews & results — social proof
- Behind-the-scenes — build connection
- Start here — how to work with you
Frequently asked questions
What should I put in my Instagram Highlights?
Use them to answer “should I follow or buy?” fast — your offers and services, FAQs, reviews and results, behind-the-scenes, and a “start here” on how to work with you. They sit under your bio and act like a mini website.
Why do Instagram Highlights matter?
They’re prime profile real estate right under your bio, and new visitors often check them before following or buying. Strategic Highlights showcase your offer, proof and answers, helping convert visitors into followers and customers.
How many Highlights should I have?
Enough to cover the key things a visitor needs — offers, FAQs, reviews, behind-the-scenes and how to start — without clutter. A handful of clear, well-labelled Highlights works better than a long, messy row.
Keep reading 🤍
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