How to Use Email and Social Media Together

Email and social aren’t rivals — they’re a team. Here’s how to make them work together. 💖

How to combine them

• Grow your list from social — promote your freebie
• Offer email-only perks — a reason to join
• Drive email subscribers to your content — and vice versa
• Repurpose between them — one idea, both channels

Frequently asked questions

How do I use email and social media together?

Use social to attract and engage new people, then move them to email so you own the relationship. Promote your list on social, offer email-only perks, drive subscribers to your content, and repurpose ideas across both.

Why use both email and social media?

Social reaches new people but you don’t own that audience, while email lets you reach people anytime, algorithm-proof. Used together, social attracts and email nurtures and converts — they compound each other’s results.

Should I prioritise email or social media?

Both have a role — social for reach and discovery, email for owning the relationship and converting. If forced to choose long-term, email is the audience you own. Ideally, use social to grow your email list.

Keep reading 🤍

• Email Marketing vs Social Media: Where Should Small Businesses Focus?
• Email Marketing for Beginners: How to Start a List
• How to Get More Leads for Your Small Business