How to Set Up Google Ads for a Small Business

13 July 2026·1 min read

Quick answer: Set up Google Ads by creating an account, choosing a campaign type (usually Search for most small businesses), targeting the keywords your customers actually search, writing clear ads with a strong call to action, setting a daily budget you're comfortable with, and pointing clicks at a relevant landing page. Start small, track which keywords convert, and scale up what works while cutting what doesn't. 📈

Google Ads puts you in front of people actively searching — here's how to set up your first campaign 💖

How to set up Google Ads

Create your account — and set your goal
Choose Search campaigns — catch active searchers
Target the right keywords — what customers search
Write clear ads — with a strong CTA
Set a comfortable budget — start small, scale winners

💡 Start small and scale what works. Don't pour your whole budget in on day one. Begin with a modest daily spend, watch which keywords actually turn into enquiries, then put more behind the winners and cut the rest.

Frequently asked questions

How do I set up Google Ads?

Create an account, choose a campaign type (Search suits most small businesses), target relevant keywords, write clear ads with a strong call to action, set a daily budget, and send clicks to a good landing page.

How much should I spend on Google Ads?

Start with a modest daily budget you're comfortable losing while you learn, then increase spend on the keywords and ads that actually convert. There's no set minimum — test small first.

Are Google Ads worth it for small business?

They can be, especially for high-intent searches like local services. The key is targeting the right keywords, sending clicks to a relevant page, and tracking conversions so you scale what pays off.

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Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦