How to Optimise Your LinkedIn Profile

30 June 2026·1 min read

Quick answer: Optimise your LinkedIn profile by treating it like a sales page: a clear headline that says who you help and how, a professional photo and on-brand banner, an “about” section written for your audience (not your CV), and proof like results and recommendations. The goal is for the right person to instantly understand what you do and why it matters to them. 📈

On LinkedIn, your profile isn’t a résumé — it’s a landing page for the people you want to work with. 💖

What to optimise

Headline — who you help + how
Photo & banner — professional and on-brand
About section — written for your audience
Proof — results and recommendations
Clear next step — how to contact or work with you

💡 Write for them, not your CV. The biggest mistake is writing your profile like a résumé. Flip it: speak to who you help and the problems you solve, so the right person reads it and thinks “this is exactly who I need.”

Frequently asked questions

How do I optimise my LinkedIn profile?

Treat it like a sales page: a clear headline (who you help and how), a professional photo and on-brand banner, an “about” section written for your audience, and proof like results and recommendations. Make it obvious what you do and who it’s for.

What should my LinkedIn headline say?

Skip just your job title — say who you help and how. A headline like “I help [audience] achieve [result]” instantly tells the right person they’re in the right place.

Should my LinkedIn profile be like a resume?

No — write it for your audience, not as a CV. Focus on the problems you solve and the results you create, so potential clients or partners immediately see your value.

Keep reading 🤍

Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦