How to Make an Explainer Video for Your Business

13 July 2026·1 min read

Quick answer: Make an explainer video by identifying one thing to explain clearly (your product, service or how it works), scripting a simple problem-solution-benefit story, keeping it short (under two minutes is ideal), using clear visuals or screen recording, and ending with a call to action. Explainer videos help people quickly understand what you do and why it matters, which can lift conversions on your website or product pages. Clarity beats production value — a simple, clear explainer outperforms a flashy confusing one. 📱

An explainer video helps people 'get it' fast — here's how to make one 💖

How to make an explainer

Explain one thing — keep it focused
Problem–solution–benefit — a simple story
Keep it short — under two minutes
Clear visuals — or screen recording
End with a CTA — the next step

💡 Clarity beats production value. A simple, clear explainer outperforms a flashy confusing one. Focus on explaining one thing well — problem, solution, benefit — and people understand what you do and why it matters fast.

Frequently asked questions

How do I make an explainer video?

Identify one thing to explain, script a simple problem-solution-benefit story, keep it under two minutes, use clear visuals or screen recording, and end with a call to action. Clarity is what matters.

How long should an explainer video be?

Short — ideally under two minutes. People want to understand quickly, so focus on explaining one thing clearly rather than covering everything. Brevity keeps attention and lands the message.

Do explainer videos increase conversions?

They can — by helping people quickly understand what you do and why it matters, especially on websites and product pages. A clear explainer removes confusion, which is often what blocks a sale.

Keep reading 🤍

Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦