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How to Increase Average Order Value
Quick answer: Increase average order value by adding well-matched upsells and cross-sells, bundling related products, offering free shipping above a threshold, showing 'frequently bought together' suggestions, and creating tiered or volume offers. Lifting how much each customer spends per order grows revenue without needing more traffic — making it one of the most efficient ways to increase sales from the customers you already have. 🚀
Selling more to each buyer beats chasing more buyers — here's how to lift order value 💖
How to raise order value
- Upsell and cross-sell — relevant add-ons
- Bundle products — package related items
- Free shipping threshold — 'spend $X to unlock'
- Frequently bought together — helpful suggestions
- Volume or tiered offers — reward bigger orders
💡 More per order, same traffic. Raising average order value grows revenue without spending more on getting customers. A few smart upsells, bundles and a free-shipping threshold can lift every order you already receive.
Frequently asked questions
How do I increase average order value?
Add relevant upsells and cross-sells, bundle related products, offer free shipping above a threshold, show 'frequently bought together' suggestions, and create tiered or volume offers. It grows revenue without more traffic.
What is average order value?
It's the average amount a customer spends per order. Increasing it means each sale is worth more, so you earn more revenue from the same number of customers and traffic.
Does free shipping increase order value?
It can — setting a free-shipping threshold ('spend $X for free shipping') encourages customers to add more to their cart to qualify, lifting average order value.
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Written by
Kate, founder of Chronically Online
I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.
Work with me ✦