How to Get Local Backlinks

30 June 2026·1 min read

Quick answer: Local backlinks are links from other local websites — directories, partners, community groups, sponsorships, local press and events. They’re especially powerful for local SEO because they signal you’re a real, relevant business in your area. Get them by listing in local directories, partnering with nearby businesses, sponsoring local events, and getting featured in local media. 📈

For local businesses, links from your own town can be more valuable than big national ones. Here’s how. 💖

Where local links come from

Local directories — your town and region
Local partnerships — nearby businesses
Sponsorships — events and teams
Community groups — clubs and associations
Local press — news and features

💡 Local links signal local relevance. A link from your local chamber, a sponsored event page or a partner business tells Google you’re a genuine part of your community — exactly what local SEO rewards. These links are often easier to get than national ones, too.

Frequently asked questions

What are local backlinks?

Local backlinks are links from other local websites — directories, partner businesses, community groups, sponsorships, local press and events. They’re especially valuable for local SEO because they show you’re a real, relevant local business.

How do I get local backlinks?

List in local and regional directories, partner with nearby businesses for cross-links, sponsor local events or teams, join community associations, and pitch local media for features. These links are often easier to earn than national ones.

Why do local backlinks matter for SEO?

They signal to Google that you’re a genuine, relevant business in your area, which strengthens your local rankings. For a local business, a few relevant local links can outperform many generic ones.

Keep reading 🤍

Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦