How to Find the Right Influencers for Your Brand

30 June 2026·1 min read

Quick answer: Find the right influencers by searching your niche hashtags and topics, checking who your customers already follow, and prioritising relevance and genuine engagement over follower count. Look for creators whose audience matches your ideal customer and whose values fit your brand. A relevant micro-influencer beats a huge irrelevant one. 📈

Finding the right influencer matters more than finding a big one. Here’s how. 💖

How to find them

Search niche hashtags — and topics
See who customers follow — ask or observe
Check engagement — not just follower count
Match the audience — to your ideal customer
Check values fit — they represent your brand

💡 Relevance beats reach. A creator with a small, engaged audience that matches your ideal customer will outperform a huge but irrelevant one. Look for fit and genuine engagement, not just a big number.

Frequently asked questions

How do I find the right influencers for my brand?

Search your niche hashtags and topics, check who your customers already follow, and prioritise relevance and genuine engagement over follower count. Look for creators whose audience matches your ideal customer and whose values fit your brand.

What should I look for in an influencer?

Relevance to your niche, genuine engagement, an audience that matches your ideal customer, and values that fit your brand. A relevant, engaged micro-influencer beats a huge but irrelevant one.

Where do I find influencers?

Search niche hashtags and topics on the platforms your audience uses, observe who your customers follow and tag, and explore creators in your space. Engagement and audience fit matter more than where you find them.

Keep reading 🤍

Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦