How to Do an SEO Audit of Your Website

30 June 2026·1 min read

Quick answer: A simple SEO audit checks the key areas that affect rankings: is your site indexed, are your titles and meta descriptions optimised, is it fast and mobile-friendly, does your content match search intent, are there broken links, and do you have internal links and some authority? Work through each, note what’s weak, and fix the highest-impact issues first. You don’t need fancy tools to start. 📈

An SEO audit is just a health check — finding what’s helping and what’s holding you back. Here’s how. 💖

What to check

Indexing — are pages in Google?
On-page — titles, meta, headings
Speed & mobile — fast and responsive?
Content — matches search intent?
Links — internal links and broken ones

💡 Fix the big rocks first. Don’t try to fix everything at once. Run through the checklist, note what’s weak, and tackle the highest-impact issues first — usually indexing, speed and your best nearly-ranking pages.

Frequently asked questions

How do I do an SEO audit?

Check the key areas: is your site indexed, are titles and meta descriptions optimised, is it fast and mobile-friendly, does content match search intent, are there broken links, and do you have internal links and authority. Fix the highest-impact issues first.

What does an SEO audit include?

Indexing and crawlability, on-page elements (titles, meta, headings), site speed and mobile-friendliness, content quality and intent match, internal and broken links, and overall authority. It’s a health check of what helps and hurts your rankings.

Can I do an SEO audit myself?

Yes — the basics don’t need expensive tools. Use Google Search Console and a few free checkers, work through the key areas, and fix the biggest issues first. It’s very doable for a small business.

Keep reading 🤍

Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦