How to Do a Marketing Audit of Your Own Business

30 June 2026·1 min read

Quick answer: A marketing audit is a simple review of everything you’re doing — your channels, content, website, results and goals — to see what’s working and where to focus. Look at each channel honestly, check what’s driving results, and cut or fix what isn’t. Do one every few months to stay on track. 📈

You don’t need an agency to audit your marketing. Here’s a simple self-audit you can run in an afternoon. 💖

What to review

Your channels — what are you on, and is it working?
Your content — what performs, what flops?
Your website — does it convert?
Your results — leads, sales, ROI
Your goals — are you on track?

💡 Be honest about what to cut. The point of an audit isn’t to do more — it’s to stop wasting effort. If a channel isn’t pulling its weight after a fair go, give that time and energy to what works.

Frequently asked questions

How do I do a marketing audit?

Review your channels, content, website, results and goals honestly. Note what’s driving leads and sales, what’s flopping, and where your website leaks. Then double down on what works and cut or fix what doesn’t. Do one every few months.

What should a marketing audit include?

Your active channels and whether they’re working, your content performance, your website’s ability to convert, your results (leads, sales, ROI), and progress against your goals. It’s a simple honest review, not a complex report.

How often should I audit my marketing?

Every few months is a good rhythm — often enough to catch what’s not working and adjust, without obsessing over short-term swings. A quarterly check-in keeps your marketing focused and effective.

Keep reading 🤍

Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦