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How to Do a Competitor Analysis
Quick answer: Do a competitor analysis by identifying your main competitors, looking at their offers, pricing, messaging, content and where they're visible, noting their strengths and gaps, and using what you learn to sharpen your own positioning. The goal isn't to copy — it's to spot opportunities to differentiate and do better. A good competitor analysis shows you what the market expects, where competitors are weak, and how you can stand out by filling the gaps they leave open. 🚀
Knowing your competitors helps you stand out — here's how to analyse them 💖
How to analyse competitors
- Identify main competitors — who you're up against
- Study their approach — offers, pricing, messaging
- Note strengths and gaps — what they do and miss
- Find your difference — where you can win
- Don't copy, differentiate — fill their gaps
💡 Look for gaps, not things to copy. The point of competitor analysis isn't to imitate — it's to find the gaps they leave open. Spot where competitors are weak, and you'll see exactly how to stand out and win those customers.
Frequently asked questions
How do I do a competitor analysis?
Identify your main competitors, look at their offers, pricing, messaging, content and visibility, note their strengths and gaps, and use what you learn to sharpen your own positioning and difference.
What should I look at in a competitor analysis?
Their offers, pricing, messaging, content, and where they're visible — plus their strengths and gaps. The aim is to spot opportunities to differentiate, not to copy what they do.
Why analyse competitors?
To understand what the market expects, where competitors are weak, and how you can stand out by filling the gaps they leave open. It sharpens your positioning and reveals opportunities.
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Written by
Kate, founder of Chronically Online
I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.
Work with me ✦