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How to Create a Portfolio That Wins Work
Quick answer: Create a portfolio that wins work by showing your best and most relevant work (not everything), presenting each piece with context — the goal, your role and the result — keeping it easy to browse, and tailoring it to the kind of work you want more of. A strong portfolio is curated, not exhaustive: a few outstanding, relevant examples with results beat a huge pile of average ones. Show the work that attracts the clients you want. 💖
Your portfolio should attract the work you want more of — here's how to build one 💖
How to build your portfolio
- Show your best — not everything
- Add context — goal, role, result
- Keep it easy to browse — clean and clear
- Tailor it — to work you want more of
- Curate, don't dump — quality over quantity
💡 Curate for the work you want. A portfolio isn't a dumping ground — it's a curated pitch. Show a few outstanding, relevant pieces with their results, and you'll attract more of exactly the work you want.
Frequently asked questions
How do I create a portfolio?
Show your best and most relevant work, present each piece with context (goal, role, result), keep it easy to browse, and tailor it to the work you want more of. Curate rather than include everything.
What should a portfolio include?
A few outstanding, relevant examples — each with context and results — rather than everything you've ever done. Curate for the type of work and clients you want to attract.
How many pieces should be in my portfolio?
Enough to show range and quality without overwhelming — often a handful of your strongest, most relevant pieces. A few outstanding examples beat a huge pile of average ones.
Keep reading 🤍
Written by
Kate, founder of Chronically Online
I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.
Work with me ✦