How to Create a Simple One-Page Marketing Plan

30 June 2026·1 min read

Quick answer: A simple marketing plan fits on one page: your goal, your target audience, your offer, your main channels, and your key actions. That’s it. A plan you’ll actually use beats a detailed one that gathers dust. Keep it clear, revisit it regularly, and let it guide your weekly focus. 📈

Marketing plans don’t need to be huge. A clear one-pager beats a 40-page document nobody reads. Here’s what to include. 💖

Your one-page plan

Goal — what you want to achieve
Audience — who you’re for
Offer — what you’re selling
Channels — where you’ll show up
Actions — the key things you’ll do

💡 A plan you’ll use beats a perfect one you won’t. One clear page you revisit weekly guides your focus far better than a detailed strategy that sits in a folder. Keep it simple and keep it visible.

Frequently asked questions

How do I create a simple marketing plan?

Fit it on one page: your goal, target audience, offer, main channels, and key actions. That’s enough to guide your focus. A simple plan you actually use beats a detailed one that gathers dust — revisit it regularly.

What should a marketing plan include?

At minimum: your goal, who you’re for, what you’re selling, the channels you’ll focus on, and the key actions you’ll take. Keep it clear and on one page so it actually guides your weekly work.

Do I need a marketing plan for a small business?

Yes — even a simple one. It keeps your effort focused on the right audience, channels and actions instead of scattered. A one-page plan you revisit regularly is enough to make your marketing far more effective.

Keep reading 🤍

Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦