A Grand Final Week Content Bank for Local Businesses Who Don't Follow Footy

21 September 2026·5 min read

Quick answer: You don't need to care about footy to get value out of grand final week — you need a content bank ready before the week starts, built around the mood of the week (excitement, gathering, colour, rivalry, a public holiday feel) rather than the actual match. Plan five to seven posts in advance, mix genuine engagement with normal business content, and skip anything that requires you to actually understand the game. 📈

Every year, businesses that couldn't name the two teams playing scramble on the Thursday before grand final week to "do something" for social media, and it shows. 💖 The ones who get real engagement out of the week aren't the ones with the most passionate opinions on the game — they're the ones who planned five posts in a spare twenty minutes the week before and let the content bank do the work.

What most businesses get wrong

The most common mistake is forcing footy content that doesn't fit. A business with no real connection to the game posting "GO THE BLUES!" reads as generic and slightly try-hard, especially to the chunk of any audience who doesn't follow it either. The second mistake is the opposite problem — ignoring the week entirely and posting exactly what you'd post any other week, missing a genuinely useful moment when people are online, in a good mood, and paying more attention than usual to anything with colour, competition or community in it.

The businesses that get it right don't pretend to be footy experts. They borrow the energy of the week — the public-holiday feel, the "who are you going for" small talk, the gathering-with-people mood — without needing an opinion on the game itself.

The seven-post grand final week content bank

Monday — the light poll: "Who are you going for (or are you just here for the pies)?" Low effort, easy engagement, works even for an audience that mostly doesn't care.
Tuesday — behind the scenes: what your team/business is actually doing this week, unrelated to footy — normal proof-of-life content.
Wednesday — the practical post: trading hours, delivery cut-offs, or booking availability around the long weekend, framed as a helpful heads-up.
Thursday — the "team colours" tie-in: only if it's genuinely easy — a product, offer or visual that nods to the week without forcing it.
Friday — the countdown/anticipation post: build a bit of excitement for the weekend, even generically ("big weekend ahead — for footy or otherwise").
Saturday/grand final day — the low-key acknowledgement: one short, genuine post (or none at all if you're closed) rather than a hard sell.
Monday after — the light wrap-up: a congratulations-or-commiserations post, or simply a "back to normal" note that re-opens the conversation.

A boutique retail store: rather than picking a side, the shop ran a "wear your team colours, get 10% off" promotion that worked for both teams' supporters equally, paired with a Monday poll asking customers to vote in-store with a sticker. It drove foot traffic without the owner needing to have a single opinion about the match.

A B2B firm with a long sales cycle: instead of forcing footy content into a LinkedIn feed that's usually about case studies and industry commentary, the firm posted one light "who's going for who in the office" poll on the Monday and otherwise ran business as usual — proving that counter-programming (deliberately not chasing every trend) can be the more credible choice for an audience that expects substance.

A local service business with irregular weekend demand: the practical post did the heavy lifting — a clear, friendly heads-up about adjusted hours and booking cut-offs ahead of the long weekend generated more saves and shares than any of the "fun" content, because it solved an actual scheduling question customers had.

How to actually plan the week

Block twenty minutes the week before grand final week and draft all seven posts in one sitting using the bank above as a skeleton — this is the whole point of a content bank, it removes the need for daily inspiration. Schedule what you can in advance (the poll, the behind-the-scenes post, the practical hours post) and leave only the day-of post to write live, since that's the one that benefits from feeling spontaneous. Keep visuals simple: a photo you already have, a quick Canva template, or plain text works better than a rushed, generic footy graphic.

Decide upfront whether you're picking a side at all — plenty of businesses do better staying neutral and inclusive (both teams' colours, no strong opinions) than by backing one team and risking half the audience feeling like the content isn't for them.

💡 Borrow the mood, not the match. You don't need footy knowledge to use grand final week — you need to notice that people are in a social, colourful, slightly distracted mood, and plan content that fits that mood.

Mistakes to avoid

Forcing footy opinions or jargon you don't actually have or understand
Picking a team publicly when your audience is genuinely split — this can alienate half your customers for no upside
Leaving all content to the day of, guaranteeing a rushed, generic post
Ignoring the practical stuff — trading hours and booking changes are often the most useful post of the week
Overdoing the hype with content that has nothing to do with your business or offer

Frequently asked questions

What if our business has nothing to do with sport at all?

That's most businesses, and it's fine — the content bank above is designed for exactly that. The poll, the practical hours post and the light acknowledgement work for any business; skip the "team colours" tie-in entirely if it doesn't fit naturally.

Should we run a grand final promotion or discount?

It depends on your margins and your audience — a short, well-timed offer can work, but it's not essential, and a forced discount can read as opportunistic if there's no real connection to the moment. A genuine, useful post (like trading hours) often performs just as well without giving anything away.

Is it worth posting on grand final day itself if we're closed?

One short, low-key post is usually enough — a "closed today, back to normal Monday, enjoy the game" note keeps you visible without demanding attention on a day people are elsewhere.

How far in advance should we plan this?

A week is plenty for most small businesses — enough time to draft and schedule the bank of seven posts without it becoming a big production.

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Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦