End-of-Financial-Year Marketing Ideas (Australia)

29 June 2026·1 min read

Quick answer: EOFY (end of financial year, 30 June in Australia) is a great time to run sales tied to tax-time spending, especially for business customers buying before the deadline. Lean into the “claim it this financial year” angle, run clear offers, and promote early through email and social. 🚀

In Australia, EOFY on 30 June is a genuine sales season — especially if you sell to other businesses. Here’s how to make the most of it. 💖

EOFY marketing ideas

Tax-time offers — “buy before 30 June” urgency
Business-customer angle — spend before the deadline
Bundles & packages — bigger-ticket value
Clear deadlines — EOFY creates natural urgency
Early promotion — email and social through June

💡 Lean into the deadline. EOFY has built-in urgency — 30 June is a real cut-off. “Claim it this financial year” is a genuinely motivating reason to buy now, especially for your business customers.

Frequently asked questions

What is EOFY marketing?

EOFY (end of financial year) marketing runs around 30 June in Australia, tapping into tax-time spending — especially business customers buying before the deadline. Offers, bundles and “claim it this financial year” urgency make it a strong sales season.

When is EOFY in Australia?

The Australian financial year ends on 30 June, so EOFY sales and campaigns typically run through June, ramping up urgency as the 30 June deadline approaches.

How do I market my business for EOFY?

Run clear tax-time offers with “buy before 30 June” urgency, lean into the business-customer angle of spending before the deadline, bundle bigger-ticket value, and promote early through email and social throughout June.

Keep reading 🤍

Written by

Kate, founder of Chronically Online

I help Gold Coast and Brisbane businesses grow with branding, websites and marketing that actually works.

Work with me ✦