The Between-Appointments Contact Policy: Setting Boundaries Clients Respect
Every psychology practice eventually gets the 11pm email, or the client who messages between sessions expecting a same-day reply. Most practices handle this reactively — one awkward conversation at a time — instead of just writing the policy down once and telling every client upfront. It's one of the lowest-effort, highest-value pieces of communication a practice can put in place, and it protects practitioners and clients equally. 💖
What most practices get wrong
- Never stating it at all — clients fill the silence with their own assumptions, which are usually "they'll get back to me quickly."
- Burying it in a long intake form — if it's paragraph fourteen of a form nobody reads twice, it isn't actually communicated.
- Making it sound punitive — a boundary policy written like a warning puts clients offside before they've even started.
- Not saying what IS okay — a policy that only lists restrictions, with no guidance on rescheduling or genuinely urgent situations, leaves a gap right when someone needs it.
The between-session contact policy template
If you're in crisis or need urgent support, please don't wait for a reply here — contact Lifeline on 13 11 14, your GP, or the nearest emergency department.
Put this in your intake pack, your website FAQ, and your email signature footer — the more places it quietly appears, the fewer awkward conversations you'll have explaining it live.
Three practices, three versions
Where and how to actually roll this out
Three touchpoints do most of the work: the intake form (so it's agreed before session one), a line in the automatic email-received reply, and a short mention verbally in the first session — people retain spoken boundaries better when they've also seen them written down. Review the policy yearly, and whenever a practitioner's availability changes (parental leave, reduced days) update the stated turnaround time rather than letting it quietly drift out of date.
Mistakes to avoid
- Setting a turnaround time you can't actually meet — an unrealistic promise causes more frustration than a longer, honest one.
- Applying the policy inconsistently — if some clients get fast replies and others don't, the written policy stops meaning anything.
- Forgetting to mention it covers social media and personal contact too — if clients can find a practitioner on Instagram, the policy needs to say that's not a contact channel.
Frequently asked questions
Isn't this just a clinical boundary-setting decision, not a marketing one?
It's both — how and when a practitioner is available is a genuine wellbeing and practice-management decision for the practitioner to make, but communicating it clearly, warmly and consistently is a comms job, which is what this template covers. This content doesn't tell you what the boundary should be; it helps you say it well once you've decided.
Should the policy be the same for every client?
The wording and distribution should be consistent, but a practitioner may reasonably flex response expectations for a particular client's situation — that's a clinical judgement call, not something a generic policy should try to pre-decide.
What if a client pushes back on the policy?
Most pushback softens once you explain the "why" — that session time is protected so it can be used properly, and messages aren't a lesser version of a session, they're a different thing entirely. Occasionally a client's expectations genuinely won't fit the practice's model, and that's a conversation about fit, not a failure of the policy.
Does having this policy reduce after-hours messages?
Generally yes, but not to zero — some clients will always reach out between sessions regardless of what's written, and a policy's job is to set expectations and reduce ambiguity, not eliminate contact altogether. It's a management tool, not a guarantee.
Keep reading 🤍
- Using Telehealth as Waitlist Overflow: A Psychology Practice Model for Peak Demand Periods
- The Graduation Email: A Discharge Sequence for Psychology Clients That Builds Referrals Without Asking for a Testimonial
- A Content Disclaimer Template for Allied Health Clinics Posting General Health Tips on Social Media
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